Research and Markets: Trends and Strategies in Healthy Snacking – 15 2011 Key Case Studies
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/5fe352/trends_and_strateg)
has announced a further of a “Trends
and Strategies in Healthy Snacking 15 Key Case Studies” news to
their offering.
“Trends
and Strategies in Healthy Snacking 15 Key Case Studies”
Snacking is a over-arching motorist in a food industry, affecting
each category. This news examines innovations in format, ingredients
and selling and includes 15 minute Case Studies of healthy snacking
brands (see full list of box studies below). Among a box studies are
a 3 many successful break launches of a final dual years – one of
them charity healthy functionality and fun marketing, another the
healthy health advantages of fruit, while a third is a code that has
legitimized a thought of snacking during breakfast for slow-release energy.
This 122-page news is created by gifted food marketers to be a
unsentimental beam to strategy:
-
The 3 Key Trends in snacking that yield a greatest
opportunities – and that are a concentration of a many successful brands
– are minute in a obvious 45-page introduction, along with a
step-by-step beam to unsentimental creation plan and brand
positioning for snacks. -
The 15 Case Studies fact that strategies snacking brands have
adopted to turn successful with oats, wholegrains, fruit and
vegetables, protein, fibre, cocoa, nuts and berries. -
Each Case Study addresses packaging, choice of ingredients, nutrition
profiles, product messages, selling communications strategy, pricing
strategies (and because some brands are means to acquire reward prices),
that consumers buy them and why, all upheld with supermarket sales
data. -
The Case Studies will capacitate we to know how to promulgate a
operation of advantages – from slow-release appetite to a portion of fruit –
and because some brands attain and others fail.
Key Topics Covered:
Case investigate 1: Popchips – new product format delivers healthier chip at
reward price
Case investigate 2: Mars – exploring how to make cocoa a subsequent ingredient
success in snacks
Case investigate 3: Probake 50 – new format brings a healthy sip of protein
Case investigate 4: Smaller, leaner, kinder: bars daub into womens needs
Case investigate 5: ThinkThin Bars wellness height resonates with women
Case investigate 6: Kraft Belvita Breakfast – giving people accede to have
a honeyed break during breakfast
Case investigate 7: Fiber One – an consultant code in digestive health
Case investigate 8: PepsiCo transforms a break food aisle into a natural
food aisle
Case investigate 9: Wonderful Pistachios – creation healthy into a super-premium
success
Case investigate 10: Nairns – product innovation, healthy appetite from expert
code in oat-based snacks
Case investigate 11: Nature Addicts – Europes many successful new break brand
Case investigate 12: Castus fruit snacks – a strike with Danish children
Case investigate 13: Frito-Lays fruit and unfeeling break code ambitions fall
to earth
Case investigate 14: Ocean Spray – from swamp fruit to large fruit
Case investigate 15: Berries – convenience, lenience and natural
functionality expostulate a super-premium success story
For some-more information revisit http://www.researchandmarkets.com/research/5fe352/trends_and_strateg

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